(Health-NewsWire.Net, October 19, 2015 ) Denver, Colorado -- Entrepreneur, Mike Saunders was selected to open an authority media agency in Denver, Colorado that will focus on serving the Chiropractor market. Saunders' agency, One of the services Marketing Huddle offers helps Chiropractors position themselves as an authority in their market using various forms of media with his branded Authority and Reputation marketing system called ChiroRep.
"I'm honored and excited to add Authority Positioning to my Marketing Agency suite of services" said Saunders. "I recently read a quote from Thomas Ballantyne who said: "Your credibility is currency"
Times are changing and to attract attention to a brand, a Chiropractor needs to not only promote their practice, but also to promote themselves as a brand. People are moving away from liking a brand and more to liking people.
Authority marketing strategies and tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, "Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn't matter how big or little an audience you might command, it's all about the right people believing in your point of view or way of doing business."
A story on Fox News stated, "The simple truth is, if you aren't deliberately, systematically, methodically -- or rapidly and dramatically -- establishing yourself as a celebrity, at least to your clientele and target market, you're asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset."
Daniel Newman, a contributor for Forbes Magazine wrote in a June article, "Influencers may be marketing's next 'golden goose,' as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.
The demand for authority marketing and positioning services is growing due to the recent media coverage, and Marketing Huddle will serve that need.
Saunders concluded: "I believe that making a difference in someone's life, whether physical or spiritual or financial, is a powerful way to serve others! Proverbs 22:1 in the Bible says: "a good name is more desirable than great riches; to be esteemed is better than silver or gold. I look forward to helping clients expand their brand with Authority Positioning."
About Marketing Huddle:
Marketing Huddle is an Authority and Reputation Marketing Agency.
Whether it is a powerful authority news release in the press, being interviewed on a respected business online radio show or getting your 1st book published on Kindle and paperback (with our "Podcast Publish System") and running a powerful Best-Seller campaign....you will become the "big fish" in your local pond!
Mike Saunders, MBA is a Talk Show Host at Business Innovators Radio & contributing iReporter for CNN and USA Today covering business professionals in a variety of industries, Mike holds an MBA in Marketing and serves the small and medium-sized business market. In addition to coaching and consulting clients, he teaches Marketing as an Adjunct Marketing Professor at 3 Universities.
For more information on Mike Saunders and Marketing Huddle please visit www.MarketingHuddle.com or call 720.232.3112.