CHPA’s MacKay on growth, challenges, MAHA and going mainstream

Duffy MacKay, senior VP of dietary supplements at the Consumer Healthcare Products Association (CHPA) has witnessed this growth, noting that the dietary supplement industry is positioned for great success, especially after getting a boost from COVID-19 pandemic.

“We’re on the precipice of becoming a real mainstream part of both self-care as well as health care in many ways,” he said. “If you think about it, we’ve transitioned from once we were alternative, then we became integrative and now I think we could push ourselves into the mainstream. A lot of it really started with COVID. You know, with COVID, consumers really realized that…