Church & Dwight to sell its supplement brands

The agreement includes the VitaFusion and L’il Critters brands, relevant trademarks and licenses, and the company’s manufacturing and distribution facilities in Vancouver and Ridgefield, Washington.

“We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters,” Rick Dierker, chief executive officer at Church & Dwight, shared in a press release. “We want to thank all of our dedicated VMS employees for their commitment and contributions to these brands. For the majority who will become Piping Rock employees, we will be watching from the sidelines and wishing…