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Until now, the Korean-inspired collagen beverage brand was primarily sold through direct-to-consumer channels, Amazon and select Asian marketplaces.
“At Ulta Beauty, we’re always looking for ways to help our guests find their feel-good through beauty and wellness,” Laura Beres, vice president of wellness at Ulta Beauty, told NutraIngredients.
“We’ve seen growing interest in solutions that seamlessly fit into daily routines, which made functional beverages a natural new addition for our wellness assortment.”
The launch reflects the wider ongoing shift in how ingestible beauty products are being positioned in retail. In Asian beauty…