Energy drinks for gamers: market opportunity

This audience ranges from professional e-sports players, who build a career out of playing games online with a large following of devoted fans, to those who play games in the evenings or at weekends simply for fun.

Advancements in technology, graphics and UX – supported by super-fast internet speeds − have turned gaming from a leisure activity to a multi-billion dollar industry and global community.

But what’s fueling these gamers?

Looking for energy

Gaming has gone from a niche hobby area to one enjoyed by millions. By 2029, the gaming industry is set to be worth over $69bn.

And many regular gamers (61% of them) use food or nutrition products…