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Almost three our of 10 FFC products (27.9%) made claims related to fat reduction and weight control.
Another 7.6% made fatigue-related claims and 7% claimed to support abdominal and intestinal health.
This is according to “In-Depth Analysis Report on FFCs Notified in FY2024″authored by Hisaaki Kato, CEO at Japan-based consultancy Smooth Link Inc.
Skin and stress products were the fourth and fifth most commonly seen products, with 6.5% and 5.9% FFC products making these two claims, respectively.
Kato noted that intestinal health has always been one of the most common claims since the FFC framework was introduced in Japan in April 2015.
Over the…