Health tracker apps are changing how consumers buy supplements

Ewa Hudson, director of insights at Lumina Intelligence, told attendees at the recent IPA World Congress and Probiota 2025 that the digital transformation in health and fitness is happening rapidly, despite people’s natural resistance to changing habits.

“Changing people’s habits is a very difficult thing to do, but we’re seeing that the rise of consumer use of tracker apps and wearable technology is transforming consumer habits at an incredible pace,” Hudson said.