Home Products Helaina Demonstrates effera™’s Versatility Across Categories and Form Factors

Helaina Demonstrates effera™’s Versatility Across Categories and Form Factors

by Newsroom


Helaina brought effera™ human-identical lactoferrin to SupplySide Global 2025 with three product concepts: protein bars for athletes, menopause-focused chocolates, and longevity bites. Plus two new commercial launches showing the ingredient’s versatility.

Helaina delivered at SupplySide Global 2025, showcasing the incredible versatility of its human-identical lactoferrin ingredient, effera™, through three innovative product concepts and highlighting recent commercial launches that demonstrate the ingredient’s multi-category potential.

For those who missed the show, Helaina’s presence showed exactly what makes effera™ a category-creating…



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