Probi’s iron supplement alternative for anemia

The supplement is designed for women in all life stages but especially those suffering from low levels of iron, and was chosen by the judges because it takes a “unique probiotic approach to reducing iron deficiency.”

“Women make up half the population, yet we’re still significantly underrepresented in science and healthcare,” Mary Farrell, scientific affairs manager at Probi, told NutraIngredients. “Historically, many products haven’t been developed with women in mind, so we really wanted to address that gap.”

Target demographic

As Farrell explained, iron deficiency is a particularly prevalent issue among women.

“We chose to focus on…