Home Products Sensapure’s Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends

Sensapure’s Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends

by Newsroom


On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure’s booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world of flavor science, industry trends, and the passionate career journey of one of the supplement industry’s most enthusiastic flavor advocates.

Tyrus Sciarra, Sensapure Flavors’ high-energy sales expert, breaks down flavor science, industry trends, and the natural vs. artificial debate on Episode #179 of the PricePlow Podcast,…



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