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That’s according to Colin Watts, CEO of Thorne, speaking to NutraIngredients+ during its recent Business Leaders Forum. Watts revealed that 60% of the company’s users are under the age of 40.
“It used to be that you track the boomers, and it was just basically like servicing the boomers with supplements,” he said. “Now it’s Gen Z and millennials that are powering this brand, but frankly, powering, I think, a lot of the industry in general.
“The line is deeply blurred between what we have historically called sports nutrition and what we also have talked about as wellness or prevention. I think it is now a conversation about…