(Health-NewsWire.Net, April 25, 2016 ) Beaverton, Oregon -- Freebird Direct is excited to announce that they are launching its first advertising campaign on Facebook.
The objective of this campaign is to target female runners who prefer road running, and would therefore be the perfect audience for the reflective running vest. It is excited to be able to tap into this for its new ad as it brings in so much of a broader audience.
Sales have not been as good as expected over the past few months and the company is keen to continue promoting its product wherever possible in order to increase visibility. The Facebook platform is ideal for this.
Advertising to date has been solely on Amazon which has been disappointing, and so moving into an entirely different area should prove interesting from the perspective of how much visibility and therefore sales will be generated whilst targeting quite a specific audience.
It is clear from recent reviews of the running vest that this product is popular with runners, in addition to people who might like to use it for kids on bicycles, or for dog walking. Running seems to be the most relevant of uses for the vest and therefore the most popular.
The ad is offering a discount as well which should be attractive to prospective buyers, and Freebird Direct remains positive that there is a big market out there to tap into, and that increased sales are around the corner. The only drawback it can foresee is that mornings and nights are getting increasingly light, so people aren't thinking as much about safety in the dark. However, they realize that savvy runners know that visibility remains important even in daylight, and the reflective element of the vest makes it perfect for this.
About Freebird Direct
Freebird Direct is passionate about providing their customers with the highest quality products to live the lifestyle that they aspire to. Freebird Direct searches for unique products and listens to feedback to ensure that all of their customers are satisfied. Their most recent product is a Reflective Running Vest.
Freebird Direct
Louise Wilson
347-657-9450
info@freebirddirect.com
Source: EmailWire.Com
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