(Health-NewsWire.Net, May 28, 2015 ) The 2015 study has 472 pages, 177 tables and figures. Worldwide markets are poised to achieve significant growth as the cloud computing for utility infrastructure and the tablets and smart phone communications systems make training information more cogent and more available, remaking all sporting everywhere.
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Lets start with the story of Babe Ruth. The “Babe” used to come to every at bat with the desire to win the game. So early in the game, aware that at the end of the game it would fall on him to win the game, the “Babe” would deliberately strike out on pitches that he really could hit. Later in the game, the pitcher would remember the pitches that had gotten the “Babe” out and “Babe Ruth” could hit with ease, winning the game defying the statisticians.
So, Babe Ruth used sports analytics in the 1930’s in reverse, hoping to entice the pitcher to throw that very pitch he could hit in a tight situation later in the game. His very success illustrates that in sports analytics sophistication is needed. For sports analytics to track Babe Ruth, it would have been necessary to look at the pitches he could hit at the end of the game, not just everything that came at him. How sophisticated is that? You have to know your players to do good sports analytics.
Babe Ruth is at the center of one of the sad stories of sporting in Boston. The Boston Red Sox baseball team, in 2003, had not won a world series since Babe Ruth was sold to New York, the so called “Curse of the Bambino.” John Henry, a financial analytics wizard came along and purchased the Boston Red Sox along with other partners and he took the team to three world series using sports analytics as the dominant force for running the team and building fan enthusiasm. Sports become the model for predictive business decision making. Business has been reorganized among teams, inspired by sports. Analytics, developed by businesses are finding innovative use in sports, leading to models for business to organize and manage teams.
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Sports analytics market driving forces relate to the ability to improve winning percentages and decrease the cost of paying players. By implementing metrics functions that describe how to put together a winning team without a very high payroll, sports analytics provide a winning edge to team management. Analytics are used to figure out how a team can improve fan appeal.
Sports analytics are used for creating fantasy leagues, giving sports fantasy players access to statistics that enhances their play of the game. It is used to improve scouting, to detect new player unusual talent and evaluate players competitive capability. Using the system, the agent gains competitive advantage with teams when they present analysis about the players they represent.
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Sports analytics market size at $125 million in 2014 is anticipated to reach $4.7 billion by 2021. Significant growth is driven by the smart phone and social media in addition to cloud computing market penetration. With smart phones and tablets beginning to get significant uptake all over the world sports analytics play into that market expansion. Growth is a result of sports league and team department efforts.
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