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(Health-NewsWire.Net, June 12, 2015 ) Deptford, NJ -- A new trend is on the way in the fitness industry, driven by society's ever-changing definition of beauty. America's health concerns pushes a trend towards overall wellness, which may shake up the historically looks-only focused fitness industry and for good reason.
There's a case to be made for shifting the focus of fitness from an ideal body to sustainable, long-term wellness. To obtain the perfection that's typically worshipped, most fitness athletes must sacrifice nutritional health in the pursuit of aesthetic perfection. This is to take nothing away from these athletes, but fitness should be redefined as attainable. Women that focus their efforts on improving their mental and physical health by making healthy choices daily should be considered fit, a number shouldn't define fitness.
One supplement company looks to help women along this journey."Love Who You Are" and "Embrace Yourself, Be Confident" are not phrases typically heard from a supplement company, but this is the norm at PNK FIT, A start-up devoted to empowering women through nutrition. The company looks to challenge women's perspective of themselves by providing premium, uniquely designed supplements to optimize their physical and mental health.
"I've been around too many women that radiate beauty to everyone but themselves, PNK FIT looks to help women see themselves in the same light the world sees them ." Says founder Harley Monk.
PNK FIT aspires to shift the industry's focus from attaining aesthetic perfection to optimizing mental and physical health. Their supplement line will provide solutions to keeping women at their best.
"The vast majority of the industry looks to focus solely on physical perfection, in my experience this frequently comes at the expense of mental well-being. We need a paradigm shift, and PNK FIT looks to be that catalyst."
The company expects to launch their first product in late June. Visit their Facebook page for health tips and company news.
About PNK FIT
PNK FIT is a nutritional supplement company devoted to empowering women to achieve their optimal physical and mental health. Their mission is to empower women to realize their potential, increase their confidence and conquer their day by providing the highest quality supplements with unique formulas specifically designed to support women's lifestyles.
PNK FIT
Harley Monk
8569054850
media@pnkfit.com
Source: EmailWire.Com 
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