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(Health-NewsWire.Net, June 29, 2015 ) Lodi, WI -- CS Athletic Gear recently celebrated the end of the launch sale for its leading foam muscle roller, the Muscle Mower, and early indicators for the flagship product of the Lodi, WI company are clearly positive. CS Athletic Gear attributes that success to its culture of customer service and commitment to product quality.
According to the owner and CEO of CS Athletic Gear, Cliff Arthur, that culture of customer service is grounded in a belief that values more than the standard customer satisfaction. "It's about personal goals," explains Arthur. "Every time someone purchases a product, they expect to get something specific from that product. Our job is to help them get what they are after."
For CS Athletic Gear, that means finding ways to connect with the customer on an individual level. So far, that has included follow up emails, Facebook connections, phone calls, and even personal demonstration visits. "Individual needs," say Arthur, "require individual attention." "Some people are interested in the Muscle Mower, but have no idea how to use it, so we provide a basic understanding. Others have specific needs, like sciatic nerve issues, tight IT Bands, or other muscles that they want to target. While the Muscle Mower is no substitute for a doctor, we can help them understand how to most effectively use the roller to meet their needs."
The company further believes that its commitment to product quality is key to maintaining that high level of customer service. "Our manufacturer was carefully chosen. They have over fifteen years of experience in the sports and athletic equipment manufacturing business, and the Muscle Mower is designed and made to professional standards," states Arthur. "The idea is simply that when a customer uses a high quality product that helps them accomplish what they want to accomplish, that customer will be happy."
That approach so far has brought the Muscle Mower a number of "5 Star Reviews" on its Amazon product page. The trend is something that CS Athletic Gear expects to continue.
The Muscle Mower is a dual textured hollow core muscle massage roller that is constructed of EVA foam molded around sturdy PVC. It is designed to provide a deep tissue massage that is targeted and controlled by the user.
About CS Athletic Gear
CS Athletic Gear is a brand of C&S Mercantile, a closely held Wisconsin, USA Company, and is dedicated to bringing athletes of all types the best in athletic support, recovery and training tools.
CS Athletic Gear
Cliff Arthur
608-616-0278
media@csathelticgear.com
Source: EmailWire.Com 
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