|
(Health-NewsWire.Net, September 14, 2015 ) Armagh, Armagh -- Run Baby Japan, a company that specializes in manufacturing and selling running belts & accessories has recently announced the launching of their new Marketing Campaign whose slogan is "Pink is the new black." The phrase, "the new black" is often used for fashion-related campaigns as it means the next hottest thing,
The company has released a limited edition Run Baby running belt in a hot pink version on Amazon Japan. This was designed especially for female Japanese runners. Prior to this launching, the hot pink version has also been launched in the USA, UK and Europe and it has been successful in terms of the number of sales, number of positive reviews and high ratings. The new marketing campaign was also launched strategically to take advantage of the surge in popularity of their new visual images in social media sites, led by Pinterest, among others.
The Run Baby running belt is currently available in eight marketplaces across the globe and is marketed in 5 different languages. Their "Pink is the new black" campaign is entirely visual and is universal throughout their 8 marketplaces as they believe pictures speak for themselves and therefore, do not have to be translated.
When asked how he felt about the new marketing campaign, Gavin O'Reilly, Marketing Manager of Run has stated that, "We're super excited about the launch on Pinterest of our new "Pink is the new black" marketing campaign, and think that it will be really catchy with the female Japanese consumer. The colour of this particular belt is a flambuoyant flamingo pink, and is to be seen to be remembered, and of course like all our running belts, is of extremely high quality, and functionality."
About Run Baby Running Products
Run Baby Running Products, based in Northern Ireland, delivers high quality running products to the running community.
Run Baby Running Products
Gary McGeown
02837527046
gary@esi-ltd.ie
Source: EmailWire.Com 
|
