(Health-NewsWire.Net, September 25, 2015 ) Miami, California -- The Founder of Australian Therapeutic Cushion Company King Comfort announced today that the Company will be launching into the US Market.
Victoria Skik, Founder and CEO of KING COMFORT said "We are really excited to be launching the KING COMFORT Therapeutic Cushion brand into the US. With a staggering 80% of American adults experiencing low back pain at some point in their lives (National Institute of Neurological Disorders and Stroke, December 2014), we look forward to putting back and postural health on the national agenda".
According to the National Institute of Neurological Disorders and Stroke (December 2014) low back pain is the most common cause of job related disability in the US and a large scale survey found that more than a quarter of adults experienced it in the past 3 months.
KING COMFORT Therapeutic Cushions focuses on providing products and educational information to enable people to take better care of their back health. The Company is well placed for growth with the ageing population and increasingly sedentary lifestyles contributing to the rise in back health issues.
"Low back pain becomes more common with advanced age" says Victoria Skik, "and with the ageing US population it is important that we educate people about how to prevent debilitating pain like this as they age".
The Company is launching with its first product ‘The Posture Royale', an ergonomically designed Lumbar Support Cushion, on the 24th September 2015. The Company plans to launch the product online initially, with plans to expand into the broader retail channels in due course.
About King Comfort
King Comfort is a wholly Australian Owned Company specializing in therapeutic cushions designed to improve the way people sit, alleviating pain and discomfort. King Comfort believes that improved posture can have a significant impact on overall health and well-being and are on a mission to provide products and information to help people to improve their back health.
