(Health-NewsWire.Net, October 01, 2015 ) Miami, California -- Therapeutic Cushion Company, King Comfort, announced today that they have launched a digital marketing campaign to support the launch of ‘The Posture Royale' lumbar support cushion.
The objective of the digital presence is to provide education and information on back and postural health. With a staggering 80% of American adults experiencing low back pain at some point in their lives (National Institute of Neurological Disorders and Stroke, December 2014), the Company aims to make people more aware of how they can prevent experiencing this often debilitating issue.
Founder and CEO of King Comfort, Victoria Skik today said, "We are excited to announce the launch of the digital support campaign for the new ‘Posture Royale'. King Comfort are committed to starting the conversation about back health and supporting people with information and products to help prevent these issues".
Given this product is launching exclusively on Amazon, the Company have focused their launch investment in the digital space. The campaign includes the King Comfort Website, Facebook page, Twitter and Pinterest Pages.
"We will be launching a lot of content across these platforms in the coming months and invite anyone who is interested in taking a proactive approach to their back health to connect with us", said Victoria Skik.
'The Posture Royale' is the lead product being launched by Australian Therapeutic Cushion Company, King Comfort, in September 2015. ‘The Posture Royale' is a lumbar support cushion made from premium memory foam that is designed to mold to the users shape to provide support in the lumbar region and improve posture. It is suitable for those who sit for extended periods in chairs that do not provide this support.
The Company recently announced their expansion into the US market with an exclusive launch on Amazon.
About King Comfort
King Comfort is a wholly Australian Owned Company specializing in therapeutic cushions designed to improve the way people sit, alleviating pain and discomfort. King Comfort believes that improved posture can have a significant impact on overall health and well-being and are on a mission to provide products and information to help people to improve their back health.
(http://www.king-comfort.com/home.html)
King Comfort
Victoria Skik
(+61)434895542
contact@king-comfort.com
Source: EmailWire.Com
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