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(Health-NewsWire.Net, November 23, 2015 ) Superior, Colorado -- Vitamin Elite, a leading provider of American-made health supplements, proudly announces the launch of VitaminElite.com, its new, full-service website. With a special focus on enhancing the customer's experience, the company today released its new online one-stop shop featuring an intuitive ecommerce platform.
Vitamin Elite produces a line of health supplements including Elite Omega 3, Elite Fatburner, and its flagship product, Elite Man Multivitamins. The company is known for creating custom formulations.
David Harrison, Vitamin Elite Customer Service Manager says, "Our previous online presence, while adequate for showcasing our products, was in need of modernization. We have added a secure and scalable platform for serving every aspect of customer's experience with us. From the first contact with our company to finalizing a purchase, our customers can now visit one site to manage their transactions."
Security is serious business for online retailers and anyone handling online transactions must assure customers that their information is safe, both during and after the sale.
"We utlize some of the same security protocols that banks use: 256-bit encryption with an SSL certificate. This allows us to provide strong security without compromising the speed of the transaction," says Harrison.
Vitamin Elite's new site is mobile commerce-ready. The system is smart enough to detect whether the consumer is visiting from a desktop computer, mobile phone or tablet device. The user interface automatically adjusts in size and functionality depending on the user's device, providing ease of use when browsing, purchasing or communicating back to the company.
Harrison explained the company's attention to detail while developing the new platform. "Online customers are a savvy breed. They do research on products. They search for discounts. They are shrewd tire-kickers and can spot a site's weakness in a heartbeat."
The new website signals a maturity in the online retail market for supplement manufacturers. Customers who once implicitly trusted manufacturers now research products before they buy.
"We know that our customers read labels. They want to know more about us and the products we offer. This new website will not only share information about our supplements, but why we decided to create these specific formulations," explains Harrison.
Designed for growth, Vitamin Elite plans to add additional functionality including news features from the world of health and wellness, as well as the latest breaking studies on alternative therapies.
About Vitamin Elite
Vitamin Elite is a U.S.-based formulator and producer of custom health supplements aimed at improving the well-being of the discerning consumer. With a rapidly expanding product line, Vitamin Elite sells exclusively to the online community.
Vitamin Elite
David Harrison
(800) 808-9333
customerservice@vitaminelite.com
Source: EmailWire.Com 
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