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(Health-NewsWire.Net, November 23, 2015 ) Newcastle upon Tyne, Tyne and Wear -- Today saw the launch of a new fitness brand, Fit-Nation, and with it a new way to tackle muscle soreness and post workout recovery times.
For most people, dealing with the after effects of a good session in the gym, a long cycle ride or 25 lengths at the pool can be a painful one. Muscle soreness and fatigue the day after a productive training session can be rather unpleasant. It's no wonder an estimated 1 million UK gym memberships go unused every year.
So how can people feel good at the gym without the bitter sweet after burn? Well, Fit-Nation created a way to get a professional style massage post workout in the comfort of the users very own home, or even at the gym, without the expensive price tag. To do this they have incorporated trigger point massage principles into their new Premium Foam Roller.
Long gone are the days when a foam roller was reserved for physiotherapy or back pain only, nowadays they are used right through all levels of sport and fitness. Almost all athletes, sportspeople and fitness freaks have at some point needed one but they just didn't know it.
Daniel Little, Co-Founder and Fitness Guru at Fit-Nation commented: "Foam rollers are immensely useful pieces of kit, and in fact, one that EVERYONE should own. The list of benefits of using foam rollers is a very long and growing one, and with more and more people discovering how it can literally take their training to a whole new level, now is the time to join them and get rolling."
About Fit-Nation
Fit-Nation look for new and exciting products that are innovative and trending with people passionate about fitness and sport. Then they see if there is anything they can do differently to further improve on those products and make them last the journey. Ultimately they end up with popular products, that are further improved and will stand up to repeated and hard use, just like their first product, the Premium Foam Roller. Exactly the type of products that the modern day fitness consumer needs!
Fit-Nation
Daniel Little
07795297680
daniel@fit-nation.co.uk
Source: EmailWire.Com 
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