(Health-NewsWire.Net, August 16, 2016 ) The objective of "Dietary Supplements in an Age of Personalized Nutrition" is to examine the effects of personalized nutrition on the global dietary supplements industry. The content outlines the different approaches to personalized nutrition, with current examples of innovation and best practice within the marketplace. The report considers how the rise of personalized nutrition will impact on the global market for dietary supplements over the short-to-medium term, and offers suggestions and recommendations to manufacturers for achieving success within this new landscape.
Report Summary The rise of personalized nutrition is providing fresh impetus and new opportunities within the market for dietary supplements. This report considers the evolving landscape of the supplements industry. -Reason to Buy - Assess the different approaches to personalized nutrition, with current examples of innovation and best practice within the marketplace. - Use market data to examine the current value in the market, and how this will change moving forward. - Consider recent controversies in personalized nutrition, including ethical concerns, lack of regulation, data confidentiality, and gene patenting. - Identify companies and collaborations that have achieved success in this market.
Major Points from Table of Content About the author Disclaimer Executive summary The rise of personalized nutrition Innovations in personalized nutrition Dietary supplements market Strategies for success Chapter 1 Introduction Food versus medicine The dietary supplements market Trends fueling growth Trusted ingredient sourcing Integrative medicine Genetic modification Innovation Adulteration Commodity costs Mega-markets Personalization Personalized nutrition: a key consumer trend Nomenclature Report objectives Chapter 2 The rise of personalized nutrition Summary Introduction The trend towards personalization Human Genome Project Personalized medicine Examples of personalized medicine in practice Cancer Cardiovascular disease Phenylketonuria Personalized nutrition Benefits of personalized nutrition Controversies in personalized nutrition Ethical considerations Regulation Data confidentiality Patenting Social implications Evidence base Chapter 3 Innovation in personalized nutrition Summary Introduction Supplement opportunities arising from personalized nutrition Personalization at the demographic level Personalization at the level of individual preference and lifestyle Online services Home supplement dispenser Personalization at the level of biological testing Personalized nutrition: an emerging industry in its own right Technologies Diagnostics Apps Wearables Delivery models Existing and emerging players in personalized nutrition Chapter 4 Dietary supplements market Summary Introduction Consumer acceptance of personalization nutrition Market analogs Impact of personalized nutrition on supplements market Projected growth of dietary supplements market Regional variation in dietary supplements market Diagnostic testing market Face-to-face consultation Devices Chapter 5 Strategies for success Summary Introduction Profile of the motivated consumer Strategic imperatives 1. Build partnerships and collaborations with complementing industries 2. Build ongoing relationships with customers 3. Increase the at-home and online offering 4. Maintain credibility Invest in research Invest in PR 5. Drive costs down 6. Leverage familiarity with personalized medicine 7. Develop protocols for data security 8. Increase branding to improve product differentiation Appendix Scope Methodology Companies and consortia active in personalized nutrition Glossary/abbreviations Bibliography/references
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