(Health-NewsWire.Net, November 23, 2016 ) "Opportunities in Beauty Oils" delves into the dimensions and potential of this highly popular trend. With desire for natural, experimental, and effective beauty solutions showing no signs of abating, this creates an exciting innovation platform for brands to capitalize on utilizing oil-based formulations.
- Consumer Insight: Data analyzed from consumer surveys delivers a clear picture of consumer attitudes towards beauty oils.
- Drivers: Detailed analysis of the drivers which are causing natural oils to gain momentum across the beauty space.
- Innovation: See the best examples of innovation and recommendations for brands operating in the market globally.
Report Summary
The use of "natural" oils in beauty formulations has exploded in recent years, creating new opportunities for brands to capitalize on these ingredients across the beauty spectrum. This brief explores the trend in depth and highlights key innovation implications for beauty brands.
Key Findings
- Consumer interest is captured by the use of new and exciting oil types within oil-based beauty and grooming products. The emergence and popularity of exotic oils such as argan oil from Morocco in recent years has increased this demand and there is even more pressure on brands to source ever-more unfamiliar, far-flung oils that can deliver a wide range of beauty benefits.
- Today's consumers are increasingly tenacious and demanding in their quest for natural solutions both in food and drink and in the personal care space. "Natural" beauty oils are well-positioned to capitalize on this sentiment.
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