(Health-NewsWire.Net, September 16, 2019 ) Market Overview:
Snack bars are lightweight, easy to carry snack food which is popular because of its nutritious and high-calorie content. They are often combined with honey or corn syrup and are condensed to form a bar which makes it easy to carry for packed lunches, hiking or other outdoor activities.
Market Dynamics:
The major growth driver for the snack bar market is the increased demand for the on-the-go food, owing to the busier lifestyles. The increased awareness among consumers about healthy eating has also increased the demand for snack bars, replacing chocolates, cakes, and biscuits as the go-to snacks.
The major market restraints include the high initial investment in technology, brand marketing and regulatory compliance regarding quality and labeling.
Market Segmentation:
By Product Type
Granola bars
Protein bars
Breakfast bars
Other Snack bars
By Ingredients
Whole Grains.
Nuts and seeds.
Dried Fruit.
Others (Peanut Butter/ Almond Butter/ Coconut/ Chocolate/ Vanilla/ Caramel).
Geographical Analysis:
By Geography, the market is segmented into:
North America
Europe
South America
Asia Pacific
The Middle East and Africa
Competitive Analysis:
Key Players:
The Kellogg Company
General Mills, Inc.
Quaker Oats Company
McKee Foods Corporation
Atkins Nutritionals, Inc.
Kashi Company
Others
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