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(Health-NewsWire.Net, October 29, 2021 )
Market Overview
Ionized bottled water is obtained by micro filtering the water with a reverse osmosis process to remove the unwanted particles. The ionized bottled water is also known as an alkaline water bottle, with a pH value of between 8 and 10. The alkaline water helps to boost immunity by neutralizing the acidity in the body.
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Market Dynamics:
The market is driven by the rising demand for ionized water bottles with a surge in health awareness for alkaline water's benefits worldwide. The ionized bottled water plays a vital role in providing better rehydration and keeps excellent skin health without any damage. The water bottle can be infused with small amounts of electrolytes and various minerals like magnesium and calcium.
Thus, ionized water bottle helps maintain the proper health and provides better rehydration for the sports and athletes. According to the Bottled Water Organization in the U.S., In 2019, bottled water ranked as the largest beverage category by volume in the United States for the fourth consecutive year as Americans consumed 14.4 billion gallons of bottled water, up 3.6% from the previous year. Globally the bottled water consumption was 111 billion gallons in 2019.
Awareness over the harmful effects of soda and other sugary drinks will boost the ionized bottled water market. Ban of sugary drinks has been implemented in several countries especially in places like school premises etc., What has started in U.S., to control obesity is now being implemented globally.
Even developing countries are enforcing regulations over sugary drinks which will inevitably increase the sales of bottled water. For instance, the CEO of the Food Safety and Standards Authority of India (FSSAI), Arun Signal, has banned the sale of junk and unhealthy food which include soft drinks in canteens of schools and other educational institutions. Also, many athletes across the world are constantly promoting bottled water over soft drinks.
There is a rise in the launch of new water bottles with advanced technology like using an antioxidant method to purify water. Recycling of the bottles acts as challenge for the companies. With increasing environmental awareness over usage of plastic, plastic water bottles may decline in sales in the future.
However, this will increase the sales of other eco-friendly materials and it is evident as companies are constantly manufacturing and marketing for eco-friendly bottles. For instance, In April 2020, Alkaline Water Company has increased the demand for eco-friendly aluminium bottles. The company has delivered approximately 300,000 eco-friendly aluminium bottles to the California and Texas markets.
Market Segmentation
By Bottle Type
• Vacuum insulated for the Ionized bottled water industry
• Water filter
• Electrolytes added
• Others
By Size of Bottle
• 500 ml
• 1000 ml
• Others
By End-user
• Sports fitness and outdoors
• Athletes
• Restaurant
• Household
• Others
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Geographical Penetration
By region, the global ionized bottled water market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. The North American region is dominated by the ionized bottled water market in terms of revenue growth among all regions due to the growing demand for bottled water with growing health awareness about ionized water and advanced technology for water filtration. According to the water bottled organization, in 2019, total bottled water volume reached 111 billion gallons, with an increase of 4.3% over 2018.
Asia Pacific region is growing faster due to rising demand for ionized water due to surge in the population and raising the awareness about the clean and fresh water in this region. It has crossed North America in terms of total consumption of bottled water although revenue and per capita is higher in that region.
According to Bottled Water Organization, China Indonesia and India have seen the highest growth in terms of bottled water consumption in the last 5 years at a CAGR of 10.2%, 7.8% and 7.4% respectively. This is primarily due to the growing demand for clean water with the surge in this region's population. With urbanization and increasing purchasing power in these developing countries, it is expected to grow even faster. According to our world data organization, in 2014, India and China had the largest freshwater extraction, 760 billion cubic meters per year and 600 billion cubic meters per year.
Competitive Landscape
The global ionized bottled water market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Essentia, Alkaviva, Enagic Kangen, Tyent USA, KYK, Flow Water, Pure, Bai Antioxidant Water, LIFE Ionizers, Synergy Science, Chanson Water, Water for Life USA, Evontis Elite, Bawell, Alkaline Water Company, and Core are the leading market players with significant market share.
Major players are expanding and launching the new technology-based production line based on alkaline and ionized water for the consumer. For instance, on 6th August 2019, the Alkaline Water Company has been expanded its portfolio by launching a new canned-based product line. This water has been made available in 4 with natural flavours and 3 infused with Cannabidiol flavour water, featuring Alkaline88® in 16oz aluminium cans.
Companies are entering into collaborations, acquisitions, mergers, and licensing for increasing market demand for ionized water bottles across the globe. For instance, on 12th November 2019, Essentia, the leading ionized alkaline water supplier in the U.S. has made a partnership with Horizon Media Horizon. This collaboration aims to plan the paid media efforts for Essentia’s sale by making a creative ad campaign to develop and execute its awareness of water bottles.
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DataM Intelligence
Sai Kiran
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